Thursday, November 28, 2019

John Locke - Seperation Of Powers Essays - Montesquieu,

John Locke - Seperation of Powers Separation of Powers Separation of powers is the act of separating of responsibilities of the three branches of the government. The idea of this separation is not a new one either. John Locke originally talked about it. He stated that the legislative power should be divided between the King and Parliament in England. Another man also spoke about this separation, the French writer Montesquieu, who wrote about it in 1748 in his book De lesprit des lois. His point was that liberty is most effective if it is safeguarded by the separation of powers. He highly promoted liberty. As in the Encyclopedia Britannica, it stated that Montesquieu felt that liberty is most highly promoted when there are three branches of government acting independently of each other. Although his model for the three-branch government was for England, it became more important to the United States. His work was most notably shown in America when the Constitution was being created. Finally, Alexander Hamilton raised his point on separati on of powers in the series of essays called The Federalist. The Encyclopedia Encarta said that he wrote this with James Madison and John Jay and that there were 85 essays all together. They were written about how they wanted the new government to run. It was their view as to how each major department in the new central government should run. More specifically, they stated how the three branches of government should run and expounded the idea of judicial review. The way that the power is separated in the United States was that the legislative branch makes the laws, the executive branch executes the laws and the judicial branch interprets the laws. However, as our book and the Encyclopedia Britannica both state, the executive branch in the United States has gained a lot more power. They both claim this because of numerous changes in social and economic life. The idea of checks and balances is closely related to the idea of separation of powers. Checks and balances is the idea that each branch of the government has ways to make sure that each other branch does not gain too much power. Instead, each branch is encouraged to share power with the other. Again, our book and the Encyclopedia Britannica both say that the way that this works is that the courts have judicial review, which is the power of the courts to examine both the executive and legislative branches to make sure that they are doing, is constitutional. Congress has the power to impeach people from both the judicial and executive branches. Plus they have the power to appropriate funds. Finally, the executive branch has the power to veto bills passed by Congress. However, this can be overridden by a 2/3-majority vote in Congress. However, a new concept helps the President, he can line item veto, which means he can blank out certain parts of the bill so it does not have to totally written. The idea of separation of powers is what separates us from Great Britain in the way we run our democracy. In England, the legislative executive branches are integrated. This idea is reinforced with the idea that they should be in constant agreement. It is pretty obvious that they are not in constant agreement here. This can happen because Congress may have a republican majority yet the president and his cabinet may be democratic. The idea is separation of powers is even related to Federalism as a whole. According to the Grolier Encyclopedia, federalism is directly related to the separation of powers. However, it is related to the separation between the state and national government. It said that each level of government is autonomous from the other. Also, neither is dependent on the other for legislation, taxes or administration. The idea of separation of powers has been around for a long time. Our newly founded government decided to use it as a base when writing the Constitution. Its main ideas are related to other aspects of our government such as checks and balances. Its ideals have changed a little bit because now the executive branch has a bit more power, but for the most part it has stayed intact. This concept also

Sunday, November 24, 2019

How to Use Instagram Stories the Best Way for Successful Campaigns

How to Use Instagram Stories the Best Way for Successful Campaigns Instagram is nowadays one of the best social media networks for marketers and advertisers. It has over  800 million users  with 500 million users active on a daily basis. We are talking about an audience wider than that of Twitter and Snapchat combined, an audience that grows with approximately 100 million users each month. Moreover, more than  70% of the total number of US Businesses  is already using this platform as their main marketing social media platform. As a consequence, 7 out of 10 hashtags are already branded. What’s great about Instagram is that the platform is also one of the best channels for a great return on investment. According to HootSuite, Instagram drives in an  engagement rate of 4.21%,  which is 120 times higher than what a marketer can achieve on Twitter and 58 times higher than Facebook. Successful apps and tools are, however, successful because they do not stagnate. Evolution is mandatory and the same thing happens with Instagram. In order to convince your users not to abandon you and spend increasingly more time on your platform, you need to come up with something new once in a while. In this case, that new and interesting thing was Facebook Stories, a featured that immediately caught on and became more popular than expected in a short span of time. Tip: Did you know you can manage all your social media marketing (and more) on one calendar with ? Table of Contents: What Are Instagram Stories? Why Include Instagram Stories in Your Marketing Strategy? What Are the Correct Dimensions for Instagram Stories? How Long Are Instagram Stories? How to Use Instagram Stories as Your Campaigns Main Content Format Instagram Stories for Advertisers What is Instagram Stories? This post has already established the fact that Instagram is great for business. However, there are several types of marketing strategies that a marketer is able to create for this platform only. Instagram Stories constitutes a solid ground for an effective marketing strategy and during this article, I am going to describe the methods and advocate their effectiveness in the short and long run. So, what is Instagram Stories and why should a marketer include this feature in their campaigns? Well, Stories was launched last year as a clone of a similar SnapChat feature. However, it managed to quickly surpass its and competitor and get into the mainstream with over  300 million users  worldwide in 2018. How to Use Instagram Stories the Best Way for Successful Social Media Campaigns by @katairobi via...Basically, with Stories, users are allowed to share with their fans and followers, slideshows of photos and short videos that are automatically deleted after 24 hours. This form of ephemeral content is not featured on users’ profile grids and neither on the main Instagram feed. As a consequence, in order to be able to view them, you need to be connected with the company or the user who shared them in the first place. Later, a new feature was introduced, one that allows Instagram users to save their Stories and make them available to their followers for a longer period of time. Why Include Instagram Stories in Your Marketing Strategy? While all the important reasons have already been listed in the introductive section of this article, let’s add some other important data a marketer should consider before starting to include Stories in their marketing campaigns. According to  Mediakix, there are 2 times more stories posted by brands on Instagram than Snapchat. This means that marketers are already favoring Instagram as their major marketing channel and at the same time, that there’s a wider audience on it. The same source suggests that in a single month, at least 50% of the brands active on Instagram have already posted at least one story. At least 50% of the brands active on Instagram have already posted at least one story.This is not all there is. More and more marketers are becoming aware of the incredible returns of investment Instagram is able to deliver. They invest more in the platform, they produce more content. At the same time,  30% of Instagram users  admitted having already made a purchase from a brand after they first heard about it on Instagram. What Are the Correct Dimensions for Instagram Stories? Images for an Instagram Story should be 1080x1920 pixels. That means a 9:16 aspect ratio as well. While other sizes can be uploaded, they will be cropped. How Long Are Instagram Stories? They run for up to 15 seconds. They disappear after 24 hours. Instagram Stories Length: Videos up to 15 seconds. Disappear after 24 hours. How to Use Instagram Stories as Your Campaign's Main Content Format Well, first and foremost, you need a working Instagram account and a content producing strategy.   Regardless of your final goals, it’s important to start on the right foot with any of your content marketing plans and in this case, there are a few things that you need to keep in mind before actually starting to post your stories such as: Your audience. It’s important to know a thing or two about the audience you are designing your messages for. Who are them? What’s the age group that your followers are a part of? What’s their social and economic status? Your goals. What is it that you want to achieve? Is it awareness? Or, do you want to drive in more sales? Maybe you want to gain more influence or to expand your audience? Whatever your goals may be, it is important to have them clearly stated before starting to work on your campaigns. In order to get from where you are now to where you want to be, you need to know what or where your destination is. Your visual identity. Stories are a form of ephemeral content which means that you don’t need to spend as much time brainstorming for ideas and designing the best possible slides. This is what the whole idea about this Instagram feature. It allows brands and individuals to be more creative by investing less in designs and more in spontaneity and truthfulness. However, this does not mean that you should neglect your visual identity and not take it into account. If you have such elements and they are popular among your audience or very well known, do not hesitate to include them in your Stories. You may benefit a lot from the awareness that is already there. Apart from the above, you should also consider the type of content you are going to start publishing. At this point, you have several options such as: 1. Product-Based Content Online shops and product manufacturers can leverage Instagram Stories by including some of their offers between their slides. Here’s an example from â€Å"The North Face† of a clever wordplay and a simple yet effective story that encourage their fans to shop for their bags: 2. Cultural/Social-Based Content If you are not in the business of selling goods, then you will have the liberty to post anything you want. If you are selling experiences, you can tie your content to the official purpose of your business. For instance, travel blogs or travel agencies can post collages from their most important and valuable destinations. Here’s an example from  National Geographic, which shared a story about the most visited national parks: 3. User-Generated Content Depending on how big is your fan base, you can leverage them to get even more awareness by challenging them to post on your behalf. You can either ask them to send you their pictures out of which you can design the stories or, you can ask them to publish their own stories. Their inputs can include branded hashtags, photos of products, services mentions and so on. The greatest example in this case comes from Red Bull, the true king of today’s online user generated content. They’ve created a whole media company to deal with this kind of content. There are however, other great examples as well. Here’s an example from Airbnb: 4. Other Types of Content There is no limit in what your stories can feature. It depends solely on your own inspiration and creativity and perhaps, the audience you are trying to engage with. For instance, you can announce company related news such as  Ben Jerry  did in this example: Or, you can provide valuable content, as this  New York Time’s  questions and answers story featured in the next image: Tips on Driving More Engagement Instagram provides you with numerous tools that you can use in order to attract more followers and convince them to  engage with your brand. You may already know that accounts with more than 10 thousand fans can include a swipe-up slide on their stories and link back to their own web pages. Apart from this option which I am sure it will be more than beneficial for your campaigns, let’s talk a little bit about some other important options featured here: Polls. One of the easiest and yet most effective ways to drive in engagement and to increase your sales or awareness on your brand, is through polls. You can insert simple and straightforward polls within the slides of your stories and ask people questions and let them answer. A good example, in this case, comes from a cosmetics retailer, Nykaa, who presented their followers with a question and two answers which both led to a possible purchase decision. Also, you can use the polls to get valuable data from your audience and conduct a simple yet thorough market research about information that you need in order to continue your campaigns or start new ones. Geotags. There are a lot of stickers available for Instagram Stories. One of the most interesting and yet, more powerful of them is the geotag location sticker. Here’s an example of how a tagged story can look like: Mentions. You can also use influencer in getting more attention from a larger audience. They can either mention your brand or, you can let them take over your stories and give yours and their followers inside looks at some exclusive content. Here’s an example that comes from  Maybelline New York, a cosmetics brand that used Jordyn Jones as an influencer for one of their campaigns. Highlights: One of the most acclaimed updates the Stories received during 2017 was the introduction of highlights. This new option allows you to save your stories as an archive that will live on your Instagram Profile. This means that you can easily curate the content posted as stories and choose what your followers will see first when they land on your profile page. Summary: The benefits of an Instagram Stories Marketing Campaign Instagram Stories is a free marketing and engagement tool. You can invite people to visit your website via the swipe-up feature. Video stories are being featured in the explorer section. You have creative and inspirational liberty. No need to focus on the design since the content is automatically deleted after a day. You can leverage influencers and geotag your posts. You can use Stories to drive in more customers, to raise awareness or in order to engage with your fans. You can also use this feature to share company related news, to promote new products or services, to announce new featured articles or  podcast episodes. Instagram Stories for Advertisers We’ve established the fact that Instagram Stories is a great marketing tool. You can leverage it to expand your pool of fans, to raise more awareness on your brand or to drive in more engagement or sales. In short, Instagram may prove to be one of the best channels for your  business marketing strategy. Did you know that Instagram Stories can also be used as an advertising channel? Did you know that you can post ads between the slides of other people’s stories? Well, you can and as a consequence, if your budget allows it, you can try this feature as well. Why? When you publish a story your reach is as high as the number of people that follow your Instagram account.

Thursday, November 21, 2019

Historical Analysis of English Language from 1821-1916 Research Paper

Historical Analysis of English Language from 1821-1916 - Research Paper Example The immigrant groups like Dutch, French and Germans settled in various parts of the nation. However, in these racial enclaves, we find that the conducting of church services was done in the community’s native language and church-affiliated and private schools used the native languages of the children as the major teaching medium (James 126). Additionally, some of the schools did not teach English language as a first language but as a second language; whereas some others used the English language as a second medium of teaching. For the purposes of appealing to the minority communities or groups, bilingual programs were also started by some public schools. The manner in which the language minority groups and languages were treated in a liberal way went on until the First World War. The focus of high school English in American schools is on basic literary, the appropriate language use for public and personal reasons, as well as the development of a gratitude for and appreciation for different kinds of literature. Every year in the English curriculum, we find that the purpose of the study plan is meant to focus on building on the skills learned previously whereas expanding the exposure of the student to the literature’s realm. The National Council of Teachers has in fact described twelve standards that must be taught in the causes of English Language Arts (Ravitch 172). ... this in consideration, below is a sample of example of the courses that an ideal English curriculum study plan in the American high schools may consist of every year of the learning course (Scarvia 47). Year 1 English one This is the introductory for the English in high school. Here students are taught the basics of the process of writing which include the constructions of thesis statements together with the writing of essays. The process also includes the study of vocabulary and grammar (Parkerson & Parkerson 122). In literature terms, students mainly closely look at the style of every author, plot and theme. Eventually students are taught about and practice public speaking and practice research skills. Year 2 English two English two continues with the building on the fundamental principles that the students learn about in English one. The focus of students here is on the expansion of their informal and forma forms of the written expression. The students work through every step of t he process of writing starting from the pre-writing to the final drafts (Parkerson & Parkerson 126). They continue with their learning about grammar and expansion of their vocabulary knowledge. In terms of literature, we find that they continue focusing on enhancing their comprehension and understanding whereas recognizing plot and theme. In addition, they also review the use of literary devices by each and every author. They are expected relay information orally and then learn more concerning the techniques of correct research. Year 3 English three With this section, the students major particularly on the American literature. In most instances, this course can be integrated with the history of America successfully. They continue working on their informal and formal forms of the written